So, we’ve spent the past twelve months wrestling with this question: how do we ensure that our logo, our signature mark, that’s seen by millions of people each day, is the best possible representation of our brand? My team started designing and re-designing, dreaming and imagining a logo that could do our network justice. Ultimately, we kept coming back to the idea of storytelling, which in turn led us to the new logo, the CB North Star.
“Storytelling is the most powerful way to put ideas in...
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